Everyone knows that humor sells. But I’m sure you’ll agree that there’s absolutely nothing funny about a typo. Not in a headline, not in your marketing messages, not in your letters or emails, not in your proposals, not anywhere!
I’ve talked to a lot of people about typos. It seems that no one can tell me exactly where typos come from. They seem to create themselves. But I’ve pretty much concluded that attempting to determine their origin is not nearly as important or productive as finding them – and destroying them dead in their tracks before they do damage.
So I diligently watch the screen while I’m typing. But I don’t seem to catch them all that way. Perhaps that’s because I’m thinking about what I’ll say next. In fact, it’s only when I go back later to read something that I’ve already done (like the proposal I recently presented to a prospect) that those pesky typos pop out at me.
For whatever reason, the toughest typos for me to spot are the little two and three letter words – to, an, on, in, is, it, our, out, and so on. And I surely know the difference between our and out, but my fingers don’t.
Someone once told me about a typo devil that sneaks into computers late at night and messes with our writing. I don’t know if I agree with that. And I guess if a typo devil was at work trying to make me look bad, I’d also hope a typo angel would be sitting on my shoulder helping me improve my document and contributing to the clarity of my message. Continue reading