Thanks to a break in New York’s weather last weekend and because I’m highly optimistic spring isn’t too far off, I was compelled to do some early spring-cleaning — to empty a very small closet of stuff I never wear.
Some things no longer fit. That made it easy to decide. Will I ever gain that much weight back or will I ever be that thin again? Somehow, keeping the extra large sizes sets me up for failure. Keeping the skinny wardrobe gives me hope.
For whatever reason, I had the toughest time with ties. I don’t wear a lot of ties and, in recent months, I’ve moved away from bowties. The bowties were an attempt at branding — a way of differentiating myself and proving how nimble-fingered I could be racing out the door at six o’clock in the morning.
As fate would have it, I rediscovered a number of ties from my past I absolutely love. They were either given to me as gifts or I bought them for myself.
They’re in great condition and many like new. But I don’t wear them. Nevertheless, I’m not ready to give them away. I just like them. They make me feel good. Plus, they take up hardly any space in my closet.
I think a lot of business owners feel the same way about their marketing programs as I do about my ties. Continue reading