Business and marketing strategist and advisor GIL EFFRON is founder and CEO of Strategies for Growth and the author of How to Give Your Business an Extreme Marketing Makeover. From strategic marketing planning and integrating marketing with the sales process to creative problem solving and precise implementation, his marketing skills are diverse, and the outcome on behalf of his clients always positive.
Gil is also co-founder of The Growth Team, a newly-formed boutique coaching and consulting firm dedicated to helping business owners, CEOs, and leadership teams effectively tackle urgent challenges, improve organizational efficiency, and map successful strategies for future growth and profitability.
Built on experience and utilizing a highly reliable process approach, The Growth Team is as comfortable and effective solving the challenges of troubled businesses as it is guiding those about to burst at the seams as a result of rapid growth or a sudden winning streak.
While his recently published book titled How to Give Your Business an Extreme Marketing Makeover explains how his marketing makeover approach can be utilized easily and effectively by both startups as well as established businesses, his 5-week Do-It-Yourself Marketing Makeover Mini-Course is available as an adjunct to the book for those who are serious about taking action on their own. The mini-course is “the book on steriods.”
While Gil’s primary focus is on strategy, he often identifies implementation hurdles that can be easily overcome. So In association with Will Rico, president and CEO of CommonMind, Gil is co-developing a process that allows businesses to obtain a larger number of testimonials on an ongoing basis — and practically effortlessly. RaveAbout.us makes all the headaches about obtaining quality testimonials go away while at the same time it keeps the FTC off your back!
And his Marketing Writing Coaching Program and Workshops support those brave and daring souls who feel that they want to do it all themselves. But because marketing writing is different than any other style of writing, these programs open the door to bringing about a better overall outcome. In otherwords, attracting more people… selling to more people!
Gil has more than 35 years of experience in business and marketing. Early in his career, he owned and operated an advertising agency. Later, he created a highly successful publishing business serving the marketing and promotional needs of over 100 companies that provided direct mail and fulfillment services.
A highly skilled marketing strategist and proficient marketing writer, Gil has written hundreds of articles on direct marketing including the book Direct Mail Success (no longer in print).
Gil holds a bachelors degree from the University of Cincinnati, a masters from Michigan State University, and pursued post-graduate studies at Ohio State University. He currently serves on the Board of Directors of the Manhattan Chamber of Commerce. He is a lifetime member of the CEO Clubs of New York.