About Gil and the ProfitAbility Institute

Business and marketing strategist, advisor, coach, and trainer, GIL EFFRON is the author of the Amazon Bestseller How to Close More Business in Less Time. He previously authored How to Give Your Business an Extreme Marketing Makeover  and Direct Mail Success. He has written and published numerous articles on marketing, the sales process, and client retention


Gil is founder and CEO of ProfitAbility Institute, Inc., a consulting and training organization dedicated to 1) helping business owners, CEOs, and leadership teams improve sales and marketing outcomes which, in turn, map successful strategies for future growth and profitability and 2) creating exceptional customer and client experiences that help retain customers and clients.

Built on experience and utilizing a highly reliable process approach, ProfitAbility Institute is as comfortable and effective solving the challenges of troubled sales organizations as it is guiding those about to burst at the seams as a result of rapid growth or a sudden winning streak.

Contact Gil to learn about our training programs and courses.


Gil has 35+ years of experience in business and marketing. Early in his career, he owned and operated boutique marketing and advertising agency. Later, he created a highly successful publishing business serving the marketing and promotional needs of over 100 companies that provided direct mail and fulfillment services. From strategic marketing planning and integrating marketing with the sales process to creative problem solving and precise implementation, Gil’s marketing and planning skills are diverse, and the outcomes on behalf of his clients always positive.

A highly skilled marketing strategist and proficient marketing writer, Gil has written hundreds of articles on direct marketing including the book Direct Mail Success (no longer in print).

Gil holds a bachelors degree from the University of Cincinnati, a masters from Michigan State University, and pursued post-graduate studies at Ohio State University.