Author Archives: Gil Effron
Too small to fail
Remember not too long ago when financial institutions were in trouble and Washington and the mainstream media kept telling us they were “too big to fail” – in other words, too important to allowto fail? I think they got it … Continue reading
How to topple the competition
I was more than a little surprised to learn that the Federal government considers businesses with fewer than 500 employees and sales of $7 million or less as “small businesses.” Somehow, I thought small was a lot smaller than that … Continue reading
The heck with first impressions
At a chamber of commerce mixer recently, one of the other attendees and I found ourselves talking about the significance of first impressions. For whatever reason, he was adamant that making a good first impression is the most important thing … Continue reading
On The Air Wednesday, April 17, 2013
Gil Effron and Rick Raymond will be guests of Bruce Hurwitz on Manhattan Chamber of Commerce’s “The Voice of Manhattan Business” at 12:00 noon on Wednesday, April 17. The topic is “Building a Culture of Dynamic Communication.” You’ll learn how … Continue reading
Some get it; some don’t
At Manhattan Chamber of Commerce’s first Marketing Professionals Committee meeting of 2013 last Thursday, I had the pleasure of serving as MC and introducing Jenniffer Goodstein, the new owner, publisher and CEO of NYC Community Media. The group of local … Continue reading
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Tagged good marketing, Manhattan Chamber of Commerce, marketing strategy
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Asking for advice: It’s a real game changer!
Many years ago, I discovered a highly effective technique that allowed me to open doors and obtain a one-on-one audience with a number of prominent and influential people in key positions. I am convinced that these were people with whom … Continue reading
The greatest hobby in the world
I know a number of people who absolutely live for their hobbies. They work hard all week and the weekend comes they’re off pursuing that hobby. For example, one friend in Florida has a boat and an RV. It’s all … Continue reading
Here’s one I missed
I typically see reviews of my How to Give Your Business an Extreme Marketing Makeover book within weeks of the review hitting the streets. But I missed this one by Michael Zipursky of Business Consulting Buzz. CLICK HERE to check … Continue reading
Why don’t websites include contact names?
I can find almost anything on the Internet… and find it quickly. A couple of words such as “carpet cleaning” added to “Riverdale, New York” gives me dozens of companies to choose from. Some of the company names that pop … Continue reading
“Doing a favor” always pays off!
We’re getting ready for a driving trip. This trip requires that we transport “stuff” that we typically wouldn’t transport – stuff that’s going one way. The solution as how to do that came in the form of a rooftop carrier … Continue reading
