Author Archives: Gil Effron

Why you need to document your sales process

The dictionary defines process as “a series of actions or steps taken in order to achieve a particular end.” (I think that’s pretty close.) We all use processes –– at work, at home, and just about anywhere. Suffice it to … Continue reading

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The greatest review ever received!

Naturally, I love it when someone tells me how much they enjoyed the book or how it helped them improve their closing ratio. But one compliment has always stood out as a testimonial to the power of How to Close … Continue reading

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The purpose of marketing

While business owners and leaders spend a tremendous amount of time on developing marketing strategies and plans, they spend very little time even thinking about their sales process. The way I see it, that’s like trying to climb a ladder … Continue reading

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An Amazon Bestseller

Yesterday, May 2, 2017, How to Close More Business in Less Time became an Amazon Bestseller. I’m extremely grateful to the business owners and professionals who not only purchased it throughout the past several years but who also sent me … Continue reading

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Talk to Me

It’s worse than Bill Murray’s Groundhog Day. As a writer, I pride myself on being able to communicate with extreme clarity. My secret (and it’s no secret) is that I put myself in the place of the reader. Is this … Continue reading

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Self-promotion for one-man or one-woman bands

For most of my business career, I’ve been a solo practitioner – specifically a business and marketing consultant. As a solopreneur, I’m chief cook and bottle washer. I like it and wouldn’t want it any other way. I prospect, court, … Continue reading

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99 cents well spent!

When I wrote How to Close More Business in Less Time, my plan was to use the book as a calling card and professional credential. And although it’s available at Amazon and Barnes & Noble, I never invested time in … Continue reading

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Everything starts with a process

Highly creative and talented people – artists, writers, composers – don’t seem to have a process. The artist, for example, sits down at her easel, takes out a brush, dips it into some paint and begins painting. As we watch, … Continue reading

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To get better results, get a better process

Most of us don’t think about the processes we use. We just keep using them. And that’s okay. But when you think about the processes you use, chances are you can find a way to make them better. How to … Continue reading

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Have Ideas, Will Travel

Throughout my life, I’ve moved from city to city. From Cincinnati to Lansing, Michigan, to Cleveland to Florida to North Carolina to seven years in New York City and back to Florida. (Whoops, I forgot St. Louis.) I look at … Continue reading

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