Author Archives: Gil Effron

Self-promotion for one-man or one-woman bands

For most of my business career, I’ve been a solo practitioner – specifically a business and marketing consultant. As a solopreneur, I’m chief cook and bottle washer. I like it and wouldn’t want it any other way. I prospect, court, … Continue reading

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99 cents well spent!

When I wrote How to Close More Business in Less Time, my plan was to use the book as a calling card and professional credential. And although it’s available at Amazon and Barnes & Noble, I never invested time in … Continue reading

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Everything starts with a process

Highly creative and talented people – artists, writers, composers – don’t seem to have a process. The artist, for example, sits down at her easel, takes out a brush, dips it into some paint and begins painting. As we watch, … Continue reading

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To get better results, get a better process

Most of us don’t think about the processes we use. We just keep using them. And that’s okay. But when you think about the processes you use, chances are you can find a way to make them better. How to … Continue reading

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Have Ideas, Will Travel

Throughout my life, I’ve moved from city to city. From Cincinnati to Lansing, Michigan, to Cleveland to Florida to North Carolina to seven years in New York City and back to Florida. (Whoops, I forgot St. Louis.) I look at … Continue reading

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“Who Killed the Customers?” Returns!

Actors from the Centre Club’s Killer Cast have been invited to bring “Who Killed the Customers?” to West Pasco Chamber of Commerce’s Business Development Week, January 23 through January 27, 2017. In addition to original cast members Loren Murfield, Thanecha … Continue reading

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Thanks, Mike

A testimonial from Mike Bosch, film maker and entrepreneur “Often consultants teach what worked for them; however, as humans, we are all different. Gil evaluated me and my business as a whole and built a plan that was suited best … Continue reading

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Who Killed the Customers?

Last year’s production of “Who Killed the Business?” was so successful, we decided it was time for a sequel. So here comes the Centre Club Business Committee’s original 2016 production of “Who Killed the Customers?” It was a logical next … Continue reading

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How I learned to write like a marketing pro

I learned to write the hard way. Many years ago I owned and operated a boutique advertising agency in Cleveland. It was easy for me to find talented artists and designers. In some respects, they were a dime a dozen. … Continue reading

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“You can’t steer a boat that’s tied to the dock”

You’ve heard the story of the man who prays continually about winning the lottery. He’s resolute in his prayers, but nothing happens. He doesn’t win. He doesn’t even come close. After many months of praying a loud voice from heaven … Continue reading

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