Author Archives: Gil Effron

The purpose of marketing

While business owners and leaders spend a tremendous amount of time on developing marketing strategies and plans, they spend very little time even thinking about their sales process. The way I see it, that’s like trying to climb a ladder … Continue reading

Posted in Marketing | Tagged | Leave a comment

An Amazon Bestseller

Yesterday, May 2, 2017, How to Close More Business in Less Time became an Amazon Bestseller. I’m extremely grateful to the business owners and professionals who not only purchased it throughout the past several years but who also sent me … Continue reading

Posted in Marketing | Tagged , | Leave a comment

Talk to Me

It’s worse than Bill Murray’s Groundhog Day. As a writer, I pride myself on being able to communicate with extreme clarity. My secret (and it’s no secret) is that I put myself in the place of the reader. Is this … Continue reading

Posted in Business | Tagged , | Leave a comment

Self-promotion for one-man or one-woman bands

For most of my business career, I’ve been a solo practitioner – specifically a business and marketing consultant. As a solopreneur, I’m chief cook and bottle washer. I like it and wouldn’t want it any other way. I prospect, court, … Continue reading

Posted in Marketing | Tagged , | Leave a comment

99 cents well spent!

When I wrote How to Close More Business in Less Time, my plan was to use the book as a calling card and professional credential. And although it’s available at Amazon and Barnes & Noble, I never invested time in … Continue reading

Posted in Marketing | Leave a comment

Everything starts with a process

Highly creative and talented people – artists, writers, composers – don’t seem to have a process. The artist, for example, sits down at her easel, takes out a brush, dips it into some paint and begins painting. As we watch, … Continue reading

Posted in Marketing | Tagged | Leave a comment

To get better results, get a better process

Most of us don’t think about the processes we use. We just keep using them. And that’s okay. But when you think about the processes you use, chances are you can find a way to make them better. How to … Continue reading

Posted in Business, Marketing | Tagged | Leave a comment

Have Ideas, Will Travel

Throughout my life, I’ve moved from city to city. From Cincinnati to Lansing, Michigan, to Cleveland to Florida to North Carolina to seven years in New York City and back to Florida. (Whoops, I forgot St. Louis.) I look at … Continue reading

Posted in Business, Marketing | Leave a comment

“Who Killed the Customers?” Returns!

Actors from the Centre Club’s Killer Cast have been invited to bring “Who Killed the Customers?” to West Pasco Chamber of Commerce’s Business Development Week, January 23 through January 27, 2017. In addition to original cast members Loren Murfield, Thanecha … Continue reading

Posted in Business, Improv | Leave a comment

Thanks, Mike

A testimonial from Mike Bosch, film maker and entrepreneur “Often consultants teach what worked for them; however, as humans, we are all different. Gil evaluated me and my business as a whole and built a plan that was suited best … Continue reading

Posted in Business | Tagged | Leave a comment