Category Archives: Marketing Writing
Let’s get serious about directions and instructions
The man on the corner says, “Straight ahead for three blocks. Then turn left. You’ll drive about four blocks and the store will be on the right. Big red sign. You can’t miss it. But if you pass the Sunoco … Continue reading
Three fundamentals of marketing writing
In my Private Marketing Writing Coaching program, I talk about three fundamentals for writing success. The first fundamental is thinking strategically. While I talk about Marketing Writing, the critical element of all marketing writing is the strategy behind your offer, … Continue reading
Get out the red pencil
Recent travels took my wife Sandy and I to North Carolina, Florida, Virginia and points between. Our trip was a driving trip and consequently the highpoint of many hours of sometimes seemingly unending driving were the “welcome centers” as we … Continue reading
LIVE mini-workshop in NYC: “How to Write Like a Marketing Pro”
Thanks to the many great calls that I received following the 30-minute MarketVid Friday Webchat that I did several weeks ago, I’ve decided to kick it up a notch and do a LIVE “How to Write Like a Marketing Pro” … Continue reading
Michigan Business Network wanted to talk marketing
I had the pleasure of being interviewed by Tiffany Dowling and Taylor Kelsaw this past Monday on Michigan Business Network’s Marketing Monday segment. It was a fast 12 minute interview and lots of fun. Tiffany and Taylor have a knack … Continue reading
Learn how to write like a marketing pro in only 30 minutes
MarketVid’s Friday Webchat featuring Gil Effron Tricky headline, I know, but in my dark and sordid past in advertising I learned to write headlines and get attention in some sneaky ways. What I’m really trying to say in that headline … Continue reading
Posted in Marketing Writing, Video Marketing
Tagged copywriting, Marketing writing, MarketVid
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Marketing writing is a horse of a different color
More and more, marketing words in print, email, video, or on a website become our “solitary salesperson” with the responsibility of attracting attention and, ultimately, closing the sale without any additional support or intervention. But marketing writing is different than … Continue reading
Marketing writing: is it an art or a science?
From my own experience, I don’t believe that marketing writers are born. I believe they’re made… and that marketing writing IS a skill that CAN be learned. I believe that there are definitely fundamentals or principles of effective marketing writing … Continue reading
Posted in Marketing Writing
Tagged Client attraction, copywriting, Marketing writing
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Why is marketing writing so complicated?
Many years ago, I owned and operated a small boutique agency in Cleveland. Extremely talented artists were easy to find. However, finding even a solitary writer that knew anything about marketing was like trying to find a needle in that … Continue reading
Posted in Marketing Writing
Tagged copywriting, marketing strategy, Marketing writing
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