Category Archives: Marketing Writing

The most important letter you will ever write

Even if you never mail it, writing a one-page sales letter will clarify your thinking and your marketing and sales message. Plus, it’s a great learning experience for you and has far reaching applications. A well-written, direct-to-the-point one-page sales letter … Continue reading

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Writer’s block

I’ve been writing professionally my entire adult life — books, articles, reports, marketing copy, radio and television commercials, blog posts, you name it. I’ve always proudly proclaimed that I never get writer’s block. Until today! Nothing came to mind as … Continue reading

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Who writes these directions?

The man on the corner says, “Straight ahead for three blocks. Then turn left. You’ll drive about four blocks and the store will be on the right. Big red sign. You can’t miss it. But if you pass the Sunoco … Continue reading

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How I learned to write like a marketing pro

I learned to write the hard way. Many years ago I owned and operated a boutique advertising agency in Cleveland. It was easy for me to find talented artists and designers. In some respects, they were a dime a dozen. … Continue reading

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Oops! Did I prin that?

Everyone knows that humor sells. But I’m sure you’ll agree that there’s absolutely nothing funny about a typo. Not in a headline, not in your marketing messages, not in your letters or emails, not in your proposals, not anywhere! I’ve … Continue reading

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Let’s get serious about directions and instructions

The man on the corner says, “Straight ahead for three blocks. Then turn left. You’ll drive about four blocks and the store will be on the right. Big red sign. You can’t miss it. But if you pass the Sunoco … Continue reading

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Three fundamentals of marketing writing

In my Private Marketing Writing Coaching program, I talk about three fundamentals for writing success. The first fundamental is thinking strategically. While I talk about Marketing Writing, the critical element of all marketing writing is the strategy behind your offer, … Continue reading

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Get out the red pencil

Recent travels took my wife Sandy and I to North Carolina, Florida, Virginia and points between. Our trip was a driving trip and consequently the highpoint of many hours of sometimes seemingly unending driving were the “welcome centers” as we … Continue reading

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LIVE mini-workshop in NYC: “How to Write Like a Marketing Pro”

Thanks to the many great calls that I received following the 30-minute MarketVid Friday Webchat that I did several weeks ago, I’ve decided to kick it up a notch and do a LIVE “How to Write Like a Marketing Pro” … Continue reading

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Michigan Business Network wanted to talk marketing

I had the pleasure of being interviewed by Tiffany Dowling and Taylor Kelsaw this past Monday on Michigan Business Network’s Marketing Monday segment. It was a fast 12 minute interview and lots of fun. Tiffany and Taylor have a knack … Continue reading

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