Category Archives: Marketing
How to topple the competition
I was more than a little surprised to learn that the Federal government considers businesses with fewer than 500 employees and sales of $7 million or less as “small businesses.” Somehow, I thought small was a lot smaller than that … Continue reading
The heck with first impressions
At a chamber of commerce mixer recently, one of the other attendees and I found ourselves talking about the significance of first impressions. For whatever reason, he was adamant that making a good first impression is the most important thing … Continue reading
On The Air Wednesday, April 17, 2013
Gil Effron and Rick Raymond will be guests of Bruce Hurwitz on Manhattan Chamber of Commerce’s “The Voice of Manhattan Business” at 12:00 noon on Wednesday, April 17. The topic is “Building a Culture of Dynamic Communication.” You’ll learn how … Continue reading
Some get it; some don’t
At Manhattan Chamber of Commerce’s first Marketing Professionals Committee meeting of 2013 last Thursday, I had the pleasure of serving as MC and introducing Jenniffer Goodstein, the new owner, publisher and CEO of NYC Community Media. The group of local … Continue reading
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Tagged good marketing, Manhattan Chamber of Commerce, marketing strategy
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Here’s one I missed
I typically see reviews of my How to Give Your Business an Extreme Marketing Makeover book within weeks of the review hitting the streets. But I missed this one by Michael Zipursky of Business Consulting Buzz. CLICK HERE to check … Continue reading
Why don’t websites include contact names?
I can find almost anything on the Internet… and find it quickly. A couple of words such as “carpet cleaning” added to “Riverdale, New York” gives me dozens of companies to choose from. Some of the company names that pop … Continue reading
“Doing a favor” always pays off!
We’re getting ready for a driving trip. This trip requires that we transport “stuff” that we typically wouldn’t transport – stuff that’s going one way. The solution as how to do that came in the form of a rooftop carrier … Continue reading
The Weakest Link
It’s easy to see what kind of messages a clerk in a retail store is sending. For example, I like fountain pens. There are a couple of great stores right here in New York. When I’m in the neighborhood and … Continue reading
It’s all about the experience
You cannot begin to imagine my excitement when a sign went up on one of the storefronts in our neighborhood proclaiming that a store selling candy and frozen yogurt was coming soon. (Forget the candy, but love that frozen yogurt.) … Continue reading
Here’s the podcast from yesterday’s interview
Radio interviews are always a lot of fun for me. But this one was especially fun. Patricia Raskin and her co-host Mary Anne Snow jumped right in with great questions about my book and my Extreme Marketing Makeover process. I … Continue reading
