Category Archives: Testimonials
Testimonials should tell a story
Whether you are selling face to face or writing a marketing piece, most experts agree that using and including stories is an extremely effective way of getting your point across. This is equally true in testimonials. Too many testimonials simply … Continue reading
Customers aren’t copywriters
Throughout my professional career, I’ve asked numerous clients to write and send me a testimonial or two. These were great clients, too, who expressed to me time and time again how satisfied they were with my work and how much … Continue reading
The fast, easy, and effective way to get great testimonials
There are no two ways around it. Third-party testimonials are a powerful marketing tool. (Some say they are “indispensable” in today’s highly competitive marketplace.) And depending on who you ask, the experts tell us that what satisfied clients say about … Continue reading
