Even if you never mail it, writing a one-page sales letter will clarify your thinking and your marketing and sales message. Plus, it’s a great learning experience for you and has far reaching applications.
A well-written, direct-to-the-point one-page sales letter helps you clarify your value propositions, pitch, message, and language.
It helps you focus your reader on the intended outcome of that letter –– the specific action you want the reader or prospect to take. That could be to buy, call, send an email, and so on.
Whether I’m working on my own marketing materials or I’ve been contracted to do a writing assignment for client, I always start with a one-page sales letter –– even if that letter will never be mailed to a prospect.
I write the letter because I’ve learned that developing and writing a simple one-page sales letter helps me address the problem or problems I solve on behalf of the reader/prospect, specifically outlines the solutions I have in mind for solving the problem or problems, and asks for the sale (that next step you want your prospect to take).
It’s a very simple formula: Problem. Solution. Call to action.
Once you have your carefully forged one-page sales letter in hand, you can apply the format and content to everything in your marketing arsenal –– from your elevator pitch to a flyer or email campaign, and even to your sales pitch.
Caution. While this blog post is entitled “The most important letter you will ever write,” the reality is constructing this one-page sales letter may become “the most difficult and challenging letter you will ever write.”
But, believe me, it’s well worth the effort. Give it a try and let me know how you do. If you get stuck, let me help.