Tag Archives: book

What’s the best way to write a book?

Simple: Just start writing. Well, okay. There’s a little more to it than that. When someone asks me how to go about writing a book and I sense they’re serious about it, I do offer a few suggestions. Here’s what … Continue reading

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The book is now GREEN!

Now entering its second year, How to Give Your Business an Extreme Marketing Makeover is now as green as they get. In addition to the popular paperback version that’s available online at Amazon.com and Barnes&Noble, you can now order the … Continue reading

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5 steps to the marketing makeover process

There are five steps in the Extreme Marketing Makeover process. The first is the marketing inventory. The second is an analysis of the existing sales process. I start at the beginning––at client attraction––and work all the way to the end, … Continue reading

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Let me explain the “marketing inventory”

Early in my book, I talk about a television program called What Not To Wear. It runs on the TLC network. The program deals with fashion and each episode features a man or, most often, a woman who could improve … Continue reading

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