Tag Archives: book
The book is now GREEN!
Now entering its second year, How to Give Your Business an Extreme Marketing Makeover is now as green as they get. In addition to the popular paperback version that’s available online at Amazon.com and Barnes&Noble, you can now order the … Continue reading
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5 steps to the marketing makeover process
There are five steps in the Extreme Marketing Makeover process. The first is the marketing inventory. The second is an analysis of the existing sales process. I start at the beginning––at client attraction––and work all the way to the end, … Continue reading
Let me explain the “marketing inventory”
Early in my book, I talk about a television program called What Not To Wear. It runs on the TLC network. The program deals with fashion and each episode features a man or, most often, a woman who could improve … Continue reading
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