Tag Archives: Client attraction

Is it too early for spring-cleaning?

Thanks to a break in New York’s weather last weekend and because I’m highly optimistic spring isn’t too far off, I was compelled to do some early spring-cleaning — to empty a very small closet of stuff I never wear. … Continue reading

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Why don’t websites include contact names?

I can find almost anything on the Internet… and find it quickly. A couple of words such as “carpet cleaning” added to “Riverdale, New York” gives me dozens of companies to choose from. Some of the company names that pop … Continue reading

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The Weakest Link

It’s easy to see what kind of messages a clerk in a retail store is sending. For example, I like fountain pens. There are a couple of great stores right here in New York. When I’m in the neighborhood and … Continue reading

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Let’s talk about some common marketing misconceptions

People have some strange misconceptions when it comes to marketing… and the way I see it, too often those misconceptions have a way of getting in the way of their success. One misconception is that “marketing is only about client … Continue reading

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Marketing writing: is it an art or a science?

From my own experience, I don’t believe that marketing writers are born. I believe they’re made… and that marketing writing IS a skill that CAN be learned. I believe that there are definitely fundamentals or principles of effective marketing writing … Continue reading

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Business is all about maximizing lifetime value

The cost of acquiring a new customer or client is extremely high. Existing customers and clients know us. They know what they can count on. When they’re happy, they stick around. They buy more. They tell their friends and business … Continue reading

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