Tag Archives: communication

Talk to Me

It’s worse than Bill Murray’s Groundhog Day. As a writer, I pride myself on being able to communicate with extreme clarity. My secret (and it’s no secret) is that I put myself in the place of the reader. Is this … Continue reading

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Watch the lowest common denominator

I’m old enough to remember when we had only black and white television. There was no cable. We could watch three stations if the rabbit ears (the antenna) that sat on top of the TV were positioned just right. I … Continue reading

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How do you define marketing?

Marketing is one of those things that’s difficult to define. It doesn’t seem to have a definition everyone will agree to, at least according to most popular dictionaries. For example, one dictionary defined marketing as the act or process of … Continue reading

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What’s the best way to write a book?

Simple: Just start writing. Well, okay. There’s a little more to it than that. When someone asks me how to go about writing a book and I sense they’re serious about it, I do offer a few suggestions. Here’s what … Continue reading

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Are you making New Years resolutions?

I’m not. I’ve always found New Years resolutions a trap. I’d make a resolution to start exercising daily, do it for two days, and a year later look back only to remind myself I didn’t accomplish much. The same with … Continue reading

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Pick up the phone

I spent an afternoon last week catching up on paperwork. But as focused as I was, I continually glanced at my phone waiting for it to ring with important information from a vendor. Finally, about 4:30, I came up for … Continue reading

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On The Air Wednesday, April 17, 2013

Gil Effron and Rick Raymond will be guests of Bruce Hurwitz on Manhattan Chamber of Commerce’s “The Voice of Manhattan Business” at 12:00 noon on Wednesday, April 17. The topic is “Building a Culture of Dynamic Communication.” You’ll learn how … Continue reading

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