Tag Archives: conversions

People don’t start listening until they start talking

Prior to writing How to Close More Business in Less Time, I had an opportunity to coach a startup home remodeling company in Ohio. The two partners decided to focus on high-end kitchens and bathrooms. Not a customary place for … Continue reading

Posted in Marketing | Tagged , , | Leave a comment

The many moving parts of marketing

I suppose the world was confounded when Sears mailed its first mail order catalog in 1888. Want to buy a watch or some jewelry? No problem. Thumb through the catalog. Find what you like. Fill out an order form. Put … Continue reading

Posted in Marketing | Tagged , , , | Leave a comment

Traffic versus traffic

I remember getting into my car in Riverdale, New York, plugging a Long Island address into my GPS, and seeing 24 minutes pop up as my estimated travel time. An hour and a half later I’d still be sitting in … Continue reading

Posted in Marketing | Tagged , | Leave a comment