Tag Archives: copywriting

Writer’s block

I’ve been writing professionally my entire adult life — books, articles, reports, marketing copy, radio and television commercials, blog posts, you name it. I’ve always proudly proclaimed that I never get writer’s block. Until today! Nothing came to mind as … Continue reading

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Who writes these directions?

The man on the corner says, “Straight ahead for three blocks. Then turn left. You’ll drive about four blocks and the store will be on the right. Big red sign. You can’t miss it. But if you pass the Sunoco … Continue reading

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Is your website telling or selling?

Over all, many of the websites I come across do a great job at conveying good, solid information. They tell a great story. The problem is, except for hobbyists, most people who create websites want to sell something. But their … Continue reading

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How I learned to write like a marketing pro

I learned to write the hard way. Many years ago I owned and operated a boutique advertising agency in Cleveland. It was easy for me to find talented artists and designers. In some respects, they were a dime a dozen. … Continue reading

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Oops! Did I prin that?

Everyone knows that humor sells. But I’m sure you’ll agree that there’s absolutely nothing funny about a typo. Not in a headline, not in your marketing messages, not in your letters or emails, not in your proposals, not anywhere! I’ve … Continue reading

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Let’s get serious about directions and instructions

The man on the corner says, “Straight ahead for three blocks. Then turn left. You’ll drive about four blocks and the store will be on the right. Big red sign. You can’t miss it. But if you pass the Sunoco … Continue reading

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Customers aren’t copywriters

Throughout my professional career, I’ve asked numerous clients to write and send me a testimonial or two. These were great clients, too, who expressed to me time and time again how satisfied they were with my work and how much … Continue reading

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Get out the red pencil

Recent travels took my wife Sandy and I to North Carolina, Florida, Virginia and points between. Our trip was a driving trip and consequently the highpoint of many hours of sometimes seemingly unending driving were the “welcome centers” as we … Continue reading

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LIVE mini-workshop in NYC: “How to Write Like a Marketing Pro”

Thanks to the many great calls that I received following the 30-minute MarketVid Friday Webchat that I did several weeks ago, I’ve decided to kick it up a notch and do a LIVE “How to Write Like a Marketing Pro” … Continue reading

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Learn how to write like a marketing pro in only 30 minutes

MarketVid’s Friday Webchat featuring Gil Effron Tricky headline, I know, but in my dark and sordid past in advertising I learned to write headlines and get attention in some sneaky ways. What I’m really trying to say in that headline … Continue reading

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