Tag Archives: copywriting

Learn how to write like a marketing pro in only 30 minutes

MarketVid’s Friday Webchat featuring Gil Effron Tricky headline, I know, but in my dark and sordid past in advertising I learned to write headlines and get attention in some sneaky ways. What I’m really trying to say in that headline … Continue reading

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Marketing writing is a horse of a different color

More and more, marketing words in print, email, video, or on a website become our “solitary salesperson” with the responsibility of attracting attention and, ultimately, closing the sale without any additional support or intervention. But marketing writing is different than … Continue reading

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Marketing writing: is it an art or a science?

From my own experience, I don’t believe that marketing writers are born. I believe they’re made… and that marketing writing IS a skill that CAN be learned. I believe that there are definitely fundamentals or principles of effective marketing writing … Continue reading

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Why is marketing writing so complicated?

Many years ago, I owned and operated a small boutique agency in Cleveland. Extremely talented artists were easy to find. However, finding even a solitary writer that knew anything about marketing was like trying to find a needle in that … Continue reading

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