Tag Archives: customers

Are your clients really coming first?

I’ve seen this scenario too many times. I’m visiting with one of my clients. The mail arrives. There’s a signed contract and a big fat check from a brand-new client. The boss is thrilled. The entire team is celebrating. It’s … Continue reading

Posted in Marketing | Tagged , , | Leave a comment

Is the customer always right?

In a blog post last September, I ranted about an experience I had buying new glasses. The rant had to do with arbitrary discounts and contrived sale pricing. What I didn’t mention in that post is I actually purchased two pair … Continue reading

Posted in Marketing | Tagged , , | Leave a comment

How much responsibility should we really take?

Although many people use them interchangeably, I’ve always made it a point in my writings and in my talks to differentiate between the terms customer and consultant. By my way of thinking, a customer describes a somewhat anonymous, impersonal transaction … Continue reading

Posted in Miscellany | Tagged , , | 1 Comment

Sweatshop or sweetshop?

After hauling away several loads in the family automobile (ideally sized for New York driving), I concluded that downsizing could be a whole lot easier if we “up-sized” the family vehicle to one capable of transporting more and thereby reducing … Continue reading

Posted in Miscellany | Tagged , | Leave a comment

The Weakest Link

It’s easy to see what kind of messages a clerk in a retail store is sending. For example, I like fountain pens. There are a couple of great stores right here in New York. When I’m in the neighborhood and … Continue reading

Posted in Marketing | Tagged , | Leave a comment

Do you have customers or clients?

In business, the words “customer” and “client” are often used interchangeably, but the way I see it, they really aren’t the same. A customer patronizes our business, buys our products, or uses our services. Think of your relationship with the … Continue reading

Posted in Marketing | Tagged , , | Leave a comment