Tag Archives: first impressions

First impressions versus lasting impressions

At a chamber of commerce mixer recently, one of the other attendees and I found ourselves in a heated conversation about the importance of first impressions. He was adamant making a good first impression is the single-most important thing a … Continue reading

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No more surveys! You already know the answer…

While traveling last week I received three surveys from servers in three different restaurants – the kinds that ask us to go online, enter a number, receive a discount coupon for a next visit, and even win a prize. I … Continue reading

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What’s your business’ personality?

As a business and marketing strategist I freely admit to being considerably more than a little critical of the way businesses do things. Just as people have only one opportunity to make a first impression, so do businesses. Case in … Continue reading

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How do you see others? How do they see you?

There’s an old story (call it an urban legend) of a man walking into a Mercedes dealership one afternoon. He’s dressed in old, torn blue jeans, a flannel shirt in dire need of retirement, and work boots. He’s definitely in … Continue reading

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Is saying, “I’m sorry” enough?

Mistakes happen. No matter how experienced, competent, or efficient the organization, at one time or another every business makes a mistake – some more frequently than others that they become quite good at it. I was always taught that when … Continue reading

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The heck with first impressions

At a chamber of commerce mixer recently, one of the other attendees and I found ourselves talking about the significance of first impressions. For whatever reason, he was adamant that making a good first impression is the most important thing … Continue reading

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