Tag Archives: good marketing

Meet My Marketing Handyman

Growing up in a middle-class neighborhood, my buddies and I were in awe of Mr. Smith (his real name) and his garage workshop. He was a retired mechanical engineer with more tools than any of us had ever seen. From … Continue reading

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Re-defining marketing

People have a tough time defining marketing. In fact, when you look at conventional definitions, most of them go in this direction: “Marketing is the process associated with promoting goods or services for sale” or “Marketing is increasing sales through … Continue reading

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Some get it; some don’t

At Manhattan Chamber of Commerce’s first Marketing Professionals Committee meeting of 2013 last Thursday, I had the pleasure of serving as MC and introducing Jenniffer Goodstein, the new owner, publisher and CEO of NYC Community Media. The group of local … Continue reading

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“Doing a favor” always pays off!

We’re getting ready for a driving trip. This trip requires that we transport “stuff” that we typically wouldn’t transport – stuff that’s going one way. The solution as how to do that came in the form of a rooftop carrier … Continue reading

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Stop guessing

When it comes to marketing, there are lots of opinions. And there are a lot of “experts” about what’s the best thing to do… and the right thing to do… the best selling price… the best headline… and so on. … Continue reading

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Definitions: sales process, sales cycle, good marketing

I thought it would be helpful to share 3 terms that I use often in my writings and work. Sales process –– These are the steps common to most transactions. Those step begin with a client attraction process. Then come … Continue reading

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