Tag Archives: How to give your business an extreme marketing makeover

Here’s one I missed

I typically see reviews of my How to Give Your Business an Extreme Marketing Makeover book within weeks of the review hitting the streets. But I missed this one by Michael Zipursky of Business Consulting Buzz. CLICK HERE to check … Continue reading

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Here’s the podcast from yesterday’s interview

Radio interviews are always a lot of fun for me. But this one was especially fun. Patricia Raskin and her co-host Mary Anne Snow jumped right in with great questions about my book and my Extreme Marketing Makeover process. I … Continue reading

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Listen in and join in on Friday, May 11 at 4:30 p.m.

Patricia Raskin, President and Founder of Raskin Resources Productions, Inc. – a veteran talk-show host, award-winning producer, speaker and author with over 25 years of experience producing and hosting media programs that focus on positive change – has invited me … Continue reading

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Michigan Business Network wanted to talk marketing

I had the pleasure of being interviewed by Tiffany Dowling and Taylor Kelsaw this past Monday on Michigan Business Network’s Marketing Monday segment. It was a fast 12 minute interview and lots of fun. Tiffany and Taylor have a knack … Continue reading

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The book is now GREEN!

Now entering its second year, How to Give Your Business an Extreme Marketing Makeover is now as green as they get. In addition to the popular paperback version that’s available online at Amazon.com and Barnes&Noble, you can now order the … Continue reading

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How to Close More Business in Less Time

The world of Internet marketing seems fixated on lead generation, driving traffic, large numbers of hits, search engine optimization, and social media. While driving traffic is obviously a critical component of the selling process, it is definitely not the only thing … Continue reading

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Sunnyside Chamber Follow-up

Thomas Cogan, writer for The Queens Gazette wrote an article for his publication that appeared on Wednesday, February 16, 2011. Mr. Cogan not only reported that I was there, but did a terrific job of recapping my talk and summarizing … Continue reading

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The best marketing activity for the job

Throughout the process of creating the ideal sales process, I’ll ask, “What could we do earlier in the sales process that would speed, shorten, or simplify reaching this point while at the same time maximizing overall efficiency and increasing the … Continue reading

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Let me explain the “marketing inventory”

Early in my book, I talk about a television program called What Not To Wear. It runs on the TLC network. The program deals with fashion and each episode features a man or, most often, a woman who could improve … Continue reading

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Background to writing my book

When someone asks what was the background to writing How to Give Your Business an Extreme Marketing Makeover, here’s what I tell them. I’ve been in business for 35 years, most of those years as a provider of marketing services. … Continue reading

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