Tag Archives: lifetime value

Are your clients really coming first?

I’ve seen this scenario too many times. I’m visiting with one of my clients. The mail arrives. There’s a signed contract and a big fat check from a brand-new client. The boss is thrilled. The entire team is celebrating. It’s … Continue reading

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Blind to taking follow-through seriously

For years in my talks, writings, and books I’ve preached the absolute imperative for businesses to focus on developing and maintaining lifetime relationships with their customers and clients. Call it a hobby, but I’m always on the lookout for good … Continue reading

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Are you creating an exceptional experience?

I freely admit to being one of the most demanding customers a business will ever encounter. Why not? The way I see it, when I’m reaching into my wallet to pull out a stack of cash or a credit card, … Continue reading

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Is the customer always right?

In a blog post last September, I ranted about an experience I had buying new glasses. The rant had to do with arbitrary discounts and contrived sale pricing. What I didn’t mention in that post is I actually purchased two pair … Continue reading

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How much responsibility should we really take?

Although many people use them interchangeably, I’ve always made it a point in my writings and in my talks to differentiate between the terms customer and consultant. By my way of thinking, a customer describes a somewhat anonymous, impersonal transaction … Continue reading

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Is saying, “I’m sorry” enough?

Mistakes happen. No matter how experienced, competent, or efficient the organization, at one time or another every business makes a mistake – some more frequently than others that they become quite good at it. I was always taught that when … Continue reading

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“Doing a favor” always pays off!

We’re getting ready for a driving trip. This trip requires that we transport “stuff” that we typically wouldn’t transport – stuff that’s going one way. The solution as how to do that came in the form of a rooftop carrier … Continue reading

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It’s all about the experience

You cannot begin to imagine my excitement when a sign went up on one of the storefronts in our neighborhood proclaiming that a store selling candy and frozen yogurt was coming soon. (Forget the candy, but love that frozen yogurt.) … Continue reading

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Listen in and join in on Friday, May 11 at 4:30 p.m.

Patricia Raskin, President and Founder of Raskin Resources Productions, Inc. – a veteran talk-show host, award-winning producer, speaker and author with over 25 years of experience producing and hosting media programs that focus on positive change – has invited me … Continue reading

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Let’s talk about some common marketing misconceptions

People have some strange misconceptions when it comes to marketing… and the way I see it, too often those misconceptions have a way of getting in the way of their success. One misconception is that “marketing is only about client … Continue reading

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