Tag Archives: lifetime value

“Doing a favor” always pays off!

We’re getting ready for a driving trip. This trip requires that we transport “stuff” that we typically wouldn’t transport – stuff that’s going one way. The solution as how to do that came in the form of a rooftop carrier … Continue reading

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It’s all about the experience

You cannot begin to imagine my excitement when a sign went up on one of the storefronts in our neighborhood proclaiming that a store selling candy and frozen yogurt was coming soon. (Forget the candy, but love that frozen yogurt.) … Continue reading

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Listen in and join in on Friday, May 11 at 4:30 p.m.

Patricia Raskin, President and Founder of Raskin Resources Productions, Inc. – a veteran talk-show host, award-winning producer, speaker and author with over 25 years of experience producing and hosting media programs that focus on positive change – has invited me … Continue reading

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Let’s talk about some common marketing misconceptions

People have some strange misconceptions when it comes to marketing… and the way I see it, too often those misconceptions have a way of getting in the way of their success. One misconception is that “marketing is only about client … Continue reading

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Business is all about maximizing lifetime value

The cost of acquiring a new customer or client is extremely high. Existing customers and clients know us. They know what they can count on. When they’re happy, they stick around. They buy more. They tell their friends and business … Continue reading

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