Tag Archives: marketing makeover
Sunnyside Chamber Follow-up
Thomas Cogan, writer for The Queens Gazette wrote an article for his publication that appeared on Wednesday, February 16, 2011. Mr. Cogan not only reported that I was there, but did a terrific job of recapping my talk and summarizing … Continue reading
Why people are reluctant to change their marketing approach
This is like asking “why are humans always human?” I think each of us becomes very comfortable with the people, places, and things in our world. We may contemplate a change. But we know what we have, and even though … Continue reading
5 steps to the marketing makeover process
There are five steps in the Extreme Marketing Makeover process. The first is the marketing inventory. The second is an analysis of the existing sales process. I start at the beginning––at client attraction––and work all the way to the end, … Continue reading
All businesses need an extreme marketing makeover
Here’s why I say that all businesses need an extreme marketing makeover. For one thing, marketing wears out. It loses its effectiveness. It does so because the world is constantly changing. Secondly, throughout the years, businesses implement a number of … Continue reading
