Tag Archives: marketing makeover

Connecting the dots between marketing and the sales process

INTERVIEW – Bruce Hurwitz, host of Manhattan Chamber of Commerce’s The Voice of Manhattan Business conducted an insightful interview with me on Wednesday, August 27, 2014. He was looking to connect the dots between marketing and the sales process. Great … Continue reading

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Is it too early for spring-cleaning?

Thanks to a break in New York’s weather last weekend and because I’m highly optimistic spring isn’t too far off, I was compelled to do some early spring-cleaning — to empty a very small closet of stuff I never wear. … Continue reading

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Sunnyside Chamber Follow-up

Thomas Cogan, writer for The Queens Gazette wrote an article for his publication that appeared on Wednesday, February 16, 2011. Mr. Cogan not only reported that I was there, but did a terrific job of recapping my talk and summarizing … Continue reading

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Why people are reluctant to change their marketing approach

This is like asking “why are humans always human?” I think each of us becomes very comfortable with the people, places, and things in our world. We may contemplate a change. But we know what we have, and even though … Continue reading

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5 steps to the marketing makeover process

There are five steps in the Extreme Marketing Makeover process. The first is the marketing inventory. The second is an analysis of the existing sales process. I start at the beginning––at client attraction––and work all the way to the end, … Continue reading

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All businesses need an extreme marketing makeover

Here’s why I say that all businesses need an extreme marketing makeover. For one thing, marketing wears out. It loses its effectiveness. It does so because the world is constantly changing. Secondly, throughout the years, businesses implement a number of … Continue reading

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