Tag Archives: marketing strategy

What’s your take on the proposed email tax?

I don’t know how true it is, but there’s a rumor circulating regarding a provision within the proposed Internet sales tax bill. Apparently, Congress wants to tax emails in excess of 150 words. When I first heard this, I was … Continue reading

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Some get it; some don’t

At Manhattan Chamber of Commerce’s first Marketing Professionals Committee meeting of 2013 last Thursday, I had the pleasure of serving as MC and introducing Jenniffer Goodstein, the new owner, publisher and CEO of NYC Community Media. The group of local … Continue reading

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Here’s the podcast from yesterday’s interview

Radio interviews are always a lot of fun for me. But this one was especially fun. Patricia Raskin and her co-host Mary Anne Snow jumped right in with great questions about my book and my Extreme Marketing Makeover process. I … Continue reading

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Three fundamentals of marketing writing

In my Private Marketing Writing Coaching program, I talk about three fundamentals for writing success. The first fundamental is thinking strategically. While I talk about Marketing Writing, the critical element of all marketing writing is the strategy behind your offer, … Continue reading

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Let’s talk about some common marketing misconceptions

People have some strange misconceptions when it comes to marketing… and the way I see it, too often those misconceptions have a way of getting in the way of their success. One misconception is that “marketing is only about client … Continue reading

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Why is marketing writing so complicated?

Many years ago, I owned and operated a small boutique agency in Cleveland. Extremely talented artists were easy to find. However, finding even a solitary writer that knew anything about marketing was like trying to find a needle in that … Continue reading

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Marketing Master Class for Startups and New Businesses

On Thursday, May 19, 2011, at 9:00 a.m., I’ll be holding a FREE 90-minute talk in NYC entitled “How to Gain Absolute Mastery Over Marketing For Your New Business.” The purpose of this talk is twofold. First, it’s to provide … Continue reading

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