Tag Archives: Marketing writing

How I learned to write like a marketing pro

I learned to write the hard way. Many years ago I owned and operated a boutique advertising agency in Cleveland. It was easy for me to find talented artists and designers. In some respects, they were a dime a dozen. … Continue reading

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What’s the best way to write a book?

Simple: Just start writing. Well, okay. There’s a little more to it than that. When someone asks me how to go about writing a book and I sense they’re serious about it, I do offer a few suggestions. Here’s what … Continue reading

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Oops! Did I prin that?

Everyone knows that humor sells. But I’m sure you’ll agree that there’s absolutely nothing funny about a typo. Not in a headline, not in your marketing messages, not in your letters or emails, not in your proposals, not anywhere! I’ve … Continue reading

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Let’s get serious about directions and instructions

The man on the corner says, “Straight ahead for three blocks. Then turn left. You’ll drive about four blocks and the store will be on the right. Big red sign. You can’t miss it. But if you pass the Sunoco … Continue reading

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Three fundamentals of marketing writing

In my Private Marketing Writing Coaching program, I talk about three fundamentals for writing success. The first fundamental is thinking strategically. While I talk about Marketing Writing, the critical element of all marketing writing is the strategy behind your offer, … Continue reading

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Get out the red pencil

Recent travels took my wife Sandy and I to North Carolina, Florida, Virginia and points between. Our trip was a driving trip and consequently the highpoint of many hours of sometimes seemingly unending driving were the “welcome centers” as we … Continue reading

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LIVE mini-workshop in NYC: “How to Write Like a Marketing Pro”

Thanks to the many great calls that I received following the 30-minute MarketVid Friday Webchat that I did several weeks ago, I’ve decided to kick it up a notch and do a LIVE “How to Write Like a Marketing Pro” … Continue reading

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Michigan Business Network wanted to talk marketing

I had the pleasure of being interviewed by Tiffany Dowling and Taylor Kelsaw this past Monday on Michigan Business Network’s Marketing Monday segment. It was a fast 12 minute interview and lots of fun. Tiffany and Taylor have a knack … Continue reading

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Learn how to write like a marketing pro in only 30 minutes

MarketVid’s Friday Webchat featuring Gil Effron Tricky headline, I know, but in my dark and sordid past in advertising I learned to write headlines and get attention in some sneaky ways. What I’m really trying to say in that headline … Continue reading

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Marketing writing is a horse of a different color

More and more, marketing words in print, email, video, or on a website become our “solitary salesperson” with the responsibility of attracting attention and, ultimately, closing the sale without any additional support or intervention. But marketing writing is different than … Continue reading

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