Tag Archives: startups

It’s all about the experience

You cannot begin to imagine my excitement when a sign went up on one of the storefronts in our neighborhood proclaiming that a store selling candy and frozen yogurt was coming soon. (Forget the candy, but love that frozen yogurt.) … Continue reading

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The best marketing for startups and new businesses

When I was writing How to Give Your Business an Extreme Marketing Makeover, my focus was exclusively on exactly what the title implies: helping established businesses replace worn-out, ineffective marketing with marketing that would and could accomplish more in less … Continue reading

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