Tag Archives: testing

Is it too early for spring-cleaning?

Thanks to a break in New York’s weather last weekend and because I’m highly optimistic spring isn’t too far off, I was compelled to do some early spring-cleaning — to empty a very small closet of stuff I never wear. … Continue reading

Posted in Marketing | Tagged , , | 2 Comments

What do you like best?

Way back when – when I first began providing marketing services – I remember proudly walking into a client’s office one day to present a marketing campaign concept that my team and I thought would be right on target. We … Continue reading

Posted in Marketing | Tagged , | Leave a comment

Stop guessing

When it comes to marketing, there are lots of opinions. And there are a lot of “experts” about what’s the best thing to do… and the right thing to do… the best selling price… the best headline… and so on. … Continue reading

Posted in Marketing | Tagged , , | Leave a comment